Contact   Imprint   Advertising   Guidelines

Search found 31 matches

Go to advanced search

by dlangpap
Mon Jul 30, 2018 4:24 pm
Forum: Kitesurfing
Topic: Officially announced: North becomes Duotone
Replies: 196
Views: 88365

Re: Officially announced: North becomes Duotone

I think the logo was developed for North Sails. So it’s theirs. But agreed, should also be different. Play it clean. I disagree. Logos and brand names are assets, intangible, but assets after all. North understands the value of the brand and logo and if they were theirs to start with, the only sens...
by dlangpap
Sun Jul 29, 2018 3:41 am
Forum: Kitesurfing
Topic: What does true mean for you?
Replies: 55
Views: 5135

Re: What does true mean for you?

Are “truly experienced kiteboarders” representative of the market as a whole? Nope. Do “truly experienced kiteboarders” know anything about marketing? Probably not, but being brainless monkeys with hairy balls they are pretty sure that North Dice sounds tons better than Duotone Dice... Just do that...
by dlangpap
Sun Jul 29, 2018 1:35 am
Forum: Kitesurfing
Topic: What does true mean for you?
Replies: 55
Views: 5135

Re: What does true mean for you?

SaltWaterDog wrote:
Sat Jul 28, 2018 7:59 pm
Are “truly experienced kiteboarders” representative of the market as a whole? Nope.
Do “truly experienced kiteboarders” know anything about marketing?
by dlangpap
Sun Jul 29, 2018 1:24 am
Forum: Kitesurfing
Topic: What does true mean for you?
Replies: 55
Views: 5135

Re: What does true mean for you?

alexeyga wrote:
Wed Jul 25, 2018 2:39 pm
In this case it means that somebody has screwed up the new brand's name and now are trying too hard.
Give this man a like!
by dlangpap
Mon Jul 23, 2018 8:02 pm
Forum: Kitesurfing
Topic: Officially announced: North becomes Duotone
Replies: 196
Views: 88365

Re: Officially announced: North becomes Duotone

Is that a forest and a lake on the Dice? Do you see any differences in the colors design between the Rebel and Dice?
by dlangpap
Sun Jul 22, 2018 1:48 pm
Forum: Kitesurfing
Topic: Officially announced: North becomes Duotone
Replies: 196
Views: 88365

Re: Officially announced: North becomes Duotone

barrybarryr wrote:
Sat Jul 21, 2018 8:10 am
dlangpap wrote:
Sat Jul 21, 2018 5:28 am
I guess Ion doesn't sound so bad now...
Flexifoil probably still own the copyright/trademark to put the name Ion on a kite.
Or any other decent brand name...
by dlangpap
Sat Jul 21, 2018 5:28 am
Forum: Kitesurfing
Topic: Officially announced: North becomes Duotone
Replies: 196
Views: 88365

Re: Officially announced: North becomes Duotone

This took shorter than I thought. Evidently the people at North Technology Group think the brand has too much value to just be left to die (for those that were saying brands are unimportant the real world quickly teaches something). The creators of Duotone must be now pondering if they should have p...
by dlangpap
Tue Jul 17, 2018 5:11 am
Forum: Kitesurfing
Topic: Duotone
Replies: 29
Views: 8661

Re: Duotone

The Kites kind of look better than the 2018 ones...but that isn’t saying much. The problem is that, with the extremely disappointing brand name change, at least the design should have been amazing, best ever if possible. They must either have tremendous trust that their technical side will pull them...
by dlangpap
Sat Jun 23, 2018 1:02 am
Forum: Kitesurfing
Topic: Officially announced: North becomes Duotone
Replies: 196
Views: 88365

Re: Officially announced: North becomes Duotone

Very well put, except IMO the brand name and graphics matter greatly, maybe not in an accounting firm, but definitely in a kitesurfing and windsurfing company. And sure, you can neutralize a bad brand name with great products but you won't certainly be making your life easier. To Dan I would like t...
by dlangpap
Sat Jun 23, 2018 12:57 am
Forum: Kitesurfing
Topic: Officially announced: North becomes Duotone
Replies: 196
Views: 88365

Re: Officially announced: North becomes Duotone

I think we'll get used to Duotone. It'll be fine in the long run. There are a lot of kiteboarding brand names that aren't very sexy, and we accept them. Think about Core, RRD, HQ, Pansh, even Ozone and Liquid Force. If we weren't used to those names, they'd sound kinda' dull or cheezy. On the other...

Go to advanced search

cron