Hi,
I'm Nicolas the designer from Zeeko.
Zeeko was the first brand to introduce this system on the Market (ERA system).
It allows to relaunch a kite very easily in low wind (minimum wind for the 14m is 6knots at the level of the kite with deep water).
I develop this system because I use a foilboard in light wind and contests, and the low end is very very low using a race board or a foil board (for the story I develop this system in winter when the water is very cold and you need to relaunch a kite as quick as possible).
Maybe some tried a similar system on their side, we never know what everybody do in the world, but Zeeko is the first to put it in production.
The target is to have a simple relaunching system (pull only one handle, let the handle when the kite is in the air, no need to pull one back line + one front line not too much etc....) without any influence on the flying ability.
A similar effect was done with the relaunching system on the Airblast, but it changed the feeling in bar and the depower rate.
The ones you discedit the system is because they didn't use it for sure. Most of the customer we had were sceptical at the beginning because it is a different system, but after using it (specially on big size kites) they love it (this is even perfect for girls and kids who ride kites in lighter winds)
This year we introduced a new feature on bar: the trimmable depower line length. This allows to short arms to reduce the distance of the power trim (or untwist the bars in kite loop) or use a long depower for waves as the trimming is doable during ride (the revolution is it doesn't induce any changes on the ktie trimming).
We try to develop new ideas outside the box, you'll see some more in the future,
to answer to the question of the ERA line usable as a safety device, I don't think it is a good idea, because it pulls at the opposite of the kite, a safety of one front line is more suitable and predictable (and it create less drag)
To use it as a safety device we should need to reinforce more the trailing, then increase the weight of the kite, this is not good.
Anyways, the ERA seems to be a good idea since more and more brands use it on their kites...
You know you have a good idea when some other brands use it.
Ride easy,
Nicolas