I see some more established kite brands (Crazyfly eg) going to a direct sales model.... same prices as the stores....
If a manufacturer or distributer is selling directly with pricing set at the same MSRP as their established authorized retailers, then it's called "Direct Retail" (i.e. Crazyfly).
If a manufacturer or distributor is selling directly with NO established retailer network to support, then it's called "Direct Sale" (i.e. Switch/Zian).
Many major kite brands located or distributed here in the US have their own "stores" and offer "Direct Retail". Here's just a few...
etc... (trust me there's quite more)
Several other major kite brands that are distributed here in the US are not sold directly per se, however the distributors either have a brick&mortar and/or a brick&click retail business on the side to sell their goods at "Direct Retail" pricing (i.e RRD, Xenon, etc...).