Matteo V wrote: ↑
Thu Nov 23, 2017 10:10 pm
iriejohn wrote: ↑
Thu Nov 23, 2017 9:30 pm
Making subtle negative comments about other kite brands is not
an effective way of promoting the brand which you clearly support.
I am critical of any hype, but I do not always consider it negativity. I am looking for the best possible answer, so I focus on the strengths AND weaknesses.
But it is ok if you choose to call me negative. It is true from your point of view.
In reply I can only repeat what I said (which you have kindly quoted) which was in respect of promoting
a brand: "Making subtle negative comments about other kite brands is not
an effective way of promoting the brand which you clearly support."
The reason it is not effective (or is even counter-productive) is because at best (or worst, depending how you look at it) it discourages someone from buying the brand about which negative comments are being made rather than encouraging someone to view favourably the brand being promoted!
Or in other words, it does not pay to diss or slag off the competition.
have you ever benefited from a negative assessment - say in steering clear of a kite or board that was not for you as evidenced by that negative assessment?
Only in relative terms when a clearly better alternative is at the same time shown to exist, and exactly how/why.