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I'll have to change my name now North Kiteboarding is no more..

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flipper231
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Re: I'll have to change my name now North Kiteboarding is no more..

Postby flipper231 » Fri Apr 20, 2018 5:59 am

If I were them, I would start teasers to announce the change so the 2 names can be side by side for a few months and the new name will carry equity.

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Re: I'll have to change my name now North Kiteboarding is no more..

Postby TomW » Fri Apr 20, 2018 7:25 am

Na, Toby. Having North kites will brand you as an Old School Old Boy.
One of those guys that does huge airs and board offs, and twirling tricks with the board....and those Jesus walks.
Oh wait...... :cool2:

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purdyd
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Re: I'll have to change my name now North Kiteboarding is no more..

Postby purdyd » Fri Apr 20, 2018 9:58 am

flipper231 wrote:
Thu Apr 19, 2018 9:53 pm
I think the name was important when people were switching from windsurfing to kiteboarding. Neil Pryde folks went Cabrinha, Nort, well stayed North, Gaastra was not in Canada so they went to Ozone, Sailworks went Slingshot (same kind of philosophy). But now if you learn on a duotone and see a bunch of them and are being told this is high quality, innovative, performant brand, you don’t care what name it had three years ago...
I agree. Just as the north sails name was more important to the windsurfing side 30 years ago. North windsurfing has always been more closely aligned wuth north sails, including using the same logo.

North kiteboarding benefitted more from north windsurfing as you point out.

My guess is NKB is a bigger business than north windsurfing now.

Both are recognized brands in their own right and the value of a north sails license to the windsurf and especially kitesurf market is very limited.

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Toby
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Re: I'll have to change my name now North Kiteboarding is no more..

Postby Toby » Fri Apr 20, 2018 10:58 am

Good one Tom !

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Re: I'll have to change my name now North Kiteboarding is no more..

Postby matth » Fri Apr 20, 2018 7:18 pm

I keep checking my milk carton for Dan from North......MIA

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POACHER
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Re: I'll have to change my name now North Kiteboarding is no more..

Postby POACHER » Fri Apr 20, 2018 7:34 pm

matth wrote:
Fri Apr 20, 2018 7:18 pm
I keep checking my milk carton for Dan from North......MIA
Yeah....the radio silence from North is a little unsettling.


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PullStrings
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Re: I'll have to change my name now North Kiteboarding is no more..

Postby PullStrings » Fri Apr 20, 2018 10:27 pm

matth wrote:
Fri Apr 20, 2018 7:18 pm
I keep checking my milk carton for Dan from North......MIA
:coffee:

Image

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Re: I'll have to change my name now North Kiteboarding is no more..

Postby Johnny Rotten » Sat Apr 21, 2018 12:05 am

Yeah they probably had to re-name the brand....too much Airstyle affiliation makes you seem like a kook brand....all value lost. ;)

I think this duotone name is non-sense, you couldn't pick a stupider more meaningless name....but this is also the same marketing genius that wrote "THUPER FANTASTHTIC" on their kites. So wouldn't be the first really dumb decision they've made.

I thought "Wipika" was up for grabs a while back.......That would be a sweet acquisition....would put an ironic truth to all the "invented by" in their marketing BS.

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Re: I'll have to change my name now North Kiteboarding is no more..

Postby briansuntrax » Sat Apr 21, 2018 12:39 pm

matth wrote:
Fri Apr 20, 2018 7:18 pm
I keep checking my milk carton for Dan from North......MIA
They are getting more advertising value right now by keeping quiet - at zero cost.

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Re: I'll have to change my name now North Kiteboarding is no more..

Postby Puetz » Mon Apr 23, 2018 5:33 am

... I've solved their dilemma,,,, call the brand Zorth,,,, that way they can keep the printed name on the side of the gear but say, 'we're so cool we print our Z's side ways"! :naughty:


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