Postby dlangpap » Thu May 24, 2018 2:10 am
Although people are right in saying it's the quality, innovation, design, etc. that matter, the brand name also carries a lot of weight. In this case, North has been one of the market leaders in the kitesurfing business for a while now and North sails is practically the most famous sail brand in the world. I'm sure that if North Sails has chosen to enter the kitesurfing market on their own, they'll make sure to have great products and aim to be the market leader. Having said that, it's not that easy to develop everything from scratch so maybe they'll buy an existing manufacturer to incorporate know-how and go from there. In any case, if they do and can't use the NKB logo, hopefully they'll use the North Sails one.
On the other hand, Boards and More would make a huge mistake using Duotone as a brand replacement for North. Just from the sound of it and the reactions here, it would seem it's a loser. Why not just use ION? It already has a high quality perception and sounds cool: ION Kiteboarding. Of course, a completely new brand name may also work if thought out properly. Suggestions? What about using their flagship kite model as a brand: REBEL kites...
Having said that, which ones do you think are the coolest brand names for kitesurfing?
I think Cabrinha is good, it sounds cool and the logo is excellent. Liquid Force is a good name too and I guess Ozone is not bad. SLingshot I thought at some point had the coolest looking kites colorwise (in the first half of the 2000s the Fuels were very good looking), and I guess they have tried to maintain the importance of color design on their kites.