I'll have to change my name now North Kiteboarding is no more..

[Toby]

Well, there is no official statement from Boards & More yet, that's why we didn't hear anything.
We have the rumors and now the ad in the mag...so rumor becomes fact.

Boards and More will officially announced it this week. Then we will know what's behind I assume and their new philosophy behind Duotone.

[Toby]

If someone wants to rename their username, please send me an email
Info@....

[PinkDuotonePride]

If someone wants to rename their username, please send me an email
Info@....

Ahem...

Did it a while back but it just doesn't have the same connotation or sense of style... Us 'Pinks' are pretty particular, but not totally averse to batting for both sides as the name might seem to suggest.

[Liquidleisure]

No magazine still talks about north’s rename.

Secrecy B&M.

S H A M E

Meanwhile, the north advertising campaign continues...

[HALF]

For sure they have contractual obligations to North Sails that prevent them from advertising a new brand while still using the current one. I expect all the advertisements to start appearing the day after the contract expires.

[Toby]

No magazine still talks about north’s rename.

Secrecy B&M.

S H A M E

Meanwhile, the north advertising campaign continues...

Remember that a company like B&M has yearly contracts with websites and magazines...this means they paid for the ad. And the ad is for the product, not the name...

[kjorn]

No magazine still talks about north’s rename.

Secrecy B&M.

S H A M E

Meanwhile, the north advertising campaign continues...

Remember that a company like B&M has yearly contracts with websites and magazines...this means they paid for the ad. And the ad is for the product, not the name...

To be fair, if they call you up and send you a new .gif to replace the current ad, you won't say no. That's the same with all digital media. Changing ad copy isn't any effort.

[Toby]

Again. They didn't announce it officially yet...

[TommyDuotone]

Same people, same gear, different name. I'm OK with that. Same ride.
I kinda dig the new name.
Good luck Dtone

[Liquidleisure]

ok. it is right to continue to promote a brand that will change name in a month.

who buy today a rebel or neo or evo north, without knowing it, tomorrow will see his neo evo or rebel With a brand new name

Will be amazing