Hi there
I'm currently doing a study case during my Master Degree where our topic is kitesurfing and how to get on a niche-market like this - but non of us know much about kitesurfing, though I'd love to try it out. Maybe some of you guys can help us? So far we have these steps and 'problems' that a surfer might experience - but again, it is mostly based on our assumptions and comparing it to e.g. snowboarding, skiing and diving, which we have experience with.
Step: Wanting to buy a kite. Needs: Knowledge of brands
Step: Researching brands. Needs: Create overview of the brands, what to choose, the differences between them etc. Problem: _
Step: Buy equipment. Needs: Finding suitable equipment. Problem: _
Step: Storing the equipment. Needs: Space Problem: Taking up much space.
Step: Going to the beach. Needs: Transporting all the gear. Problem: Difficult to carry all the gear.
Step: Setting up, preparing. Needs: _ Problem: _
Step: Surfing. Needs: Wind. Problem: Weather
Step: Packing up. Needs: _ Problem: _
Step: Leaving beach. Needs: Transporting all the gear. Problem: Difficult to carry all the gear.
Step: Unpacking and drying kite. Needs: Space. Problem: Don't have space, kite is wet in bag.
Step: Looking forward to next surf. Needs: _ Problem: _
Thank you for your time! Any guiding comments or remarks will help up a lot.