k2thiago wrote: ↑
Sun Nov 11, 2018 11:59 pm
....And if you want to sell it with a premium price over the competition, speciallyd d/t quality, it needs to be impecable. IMHO
NO! This is absolutely wrong, though it is the way I used to think and most consumers susceptible to advertising/pricing "hype" also think. Then I learned through experience how it really works.
Price is based on "perception" of quality, not actual quality. If you purchase based on higher price
equating to better quality
in kiteboarding, you will be very disappointed in your gear sometime in your kiting experience.
The overwhelming reality of COREporate kiteboarding is that YOU
have lots of money, and the COREporation is using all of the tools at their disposal to get it.
Here are some of their tools:
1. Building a quality product - costs COREporations lots of money for the same return as their competition doing the same thing, thus virtually no incentive to do this on a year to year investor profit model.
2. Using traditional advertising - can cost lots of money, but if done better than the competition, can have a bigger return than the competition.
3. Using team riders/demos to promote the product to the right (buying) market - extremely difficult to even identify the "right" market, and even more risky if gear fails in competitions or at demos exposing sub-standard build quality.
4. Hype via social media (used to be word of mouth/rumor) - EXTREMELY LOW COST and more effective than any other promotion method in making the buyer "believe" in a product they have never seen or even tried, and provides huge returns on very little investment. - this is the holy grail of COREporate kiteboarding.