What youre talking about is called "Penetration Pricing"-Industry Term
Best used this quite well, but now has established market share and can compete closely with other brands.
But like SQwhatever said, Its not Best who are the demons of this scenario, Its quite simply-us. If we don't buy the kites, the prices go down, If we keep buying them whatever the price, the prices go up.
If you were running a kiteboarding business, Your foremost aim (Unless youre motivated by some higher calling because youre a kiteboarder and want to provide "quality products designed by kiteboarders for kiteboarders" (Like used in every single ad ever made for a sport))
to make money, its that simple. If the dumb idiots on the beach are willing to pay 2 grand for a kite, why not? Its profit.
sorry, but whining about this isnt going to change it, the only thing to do is boycott all kiteboarding products to bring the prices down...which I do not think is going to happen anytime soon