Let's say they do legally own the rights to those terms(which is horse shit, and they legally don't if you look into the definition of what you can actually trade mark)...but lets say they do..... My problem with this entire situation, is they should of picked up the phone, or shot an email to the owner of 'X' shop, asking them to stop using those terms.
They didn't. Instead, they used their lawyers to try and threaten the "little guys" out there, and to force them to pay them money. They just assume that the little guys will roll over and cave in. Well, from what I can tell, they aren't going to, and if all goes well, they should sue REAL for wasting their time and money on fighting this stupid thing. If Real is smart, they will make that call or send that email to try and work this out, kite shop to kite shop. Screw the lawyers and all the other legal crap.
The problem with REAL is the owners and a select few of the 'upper level management'(which just so happens to be related to the owners as either wives, sisters, or other family members). They all, just need to get back to the basics of having fun kiteboarding and teaching others how to kiteboard. If they can do that, maybe there is hope. But knowing Trip and the others there, it isn't going to happen and eventually they will self destruct. Unlike Skyway Scott's dentist dad, I doubt Trip or the other "head haunchos" there will have 100 people at their retirment. But, I bet the lawyers will probably be there.