Many years ago a pro kitesurfer was a person who was paid to test, assist development & design of products , & Competed in Professional Competition representing their products, brands, or labels.
In this day, in many cases, It is a term or label used by Major Water Sports Companies to identify a future loss, expense, or write-off pertaining to a certain individual with a special ability to promote themselves through major media and say, "Yes Boss great product & take the cash" regardless of their actual riding skills.
It's a funny sport we are in. It's young and trying to grow.
Any Venture Capitalist's out there looking for a write-off, I know some out of work Pro Kiters
Aloha, Ride Safe, Have Fun…