I agree with plummet.
But you have to remember that a shop has to commit to a certain number of kites in order for them to get bigger discounts from the supplier.
Per ordering is great, but if you are cutting the shops % to much its not worth them stocking the kite, as they still have all the overheads of running the shop.
So why not buy direct from the dealer? If we start going direct to dealer the shops will stop stocking as there is no point them holding the risk. The down side to us would be that discounts would be few and far between as if you wanted a specific kite they would be able to charge what they want as there would be no competition. Also no friendly shop advice, returns might be harder etc.
Just my thoughts, please feel free to pull them apart
That's what forums are for!
Wish you better wind than the east coast of the UK is getting