I totally agree on that. A name is a "door opener".longwhitecloud wrote:"How many people who ride a Wainman kite bought it because of Lou?"
U gotta look at it this way. If the company was called catdog kites with no grass roots riders behind it for expert input it would be very difficult to get a foothold in an already saturated market.
People trust the name/gear because Lou is a great rider, originator, pioneer, well respected, and has a huge amount of kiting experience - that's what I think anyway. You take the kit for a spin and you expect to be riding kit with the right input and design. All the most successful brands have someone behind them with a huuuuuuuge amount of kiting experience.
I think with Wainman kites, a lot of people bought the kite because they believed in him. He was/is a legend in the sport and they believed that he was going to design something solid and revolutionary and people wanted to get behind that. So, in Wainman's case, yeah, I think it made a big difference and I don't see the company continuing without a solid re-investment and marketing push like we see Best doing.Toby wrote:How many people who ride a Wainman kite bought it because of Lou?
They bought it because it performs well, right?
The question now is, how much influence did Lou have on the design?
The success of the future Wainman will be the performance of the kites...if Lou is with it or not.
Look at Best...who bought the kite because of Shannon? The majority bought it because of the 2 for 1 deal...and that's when Best had the biggest market share, plus a kite that full filled the needs of the mass (Waroo).
This is not to discredit Lou or Shannon for what they do/did for the sport!
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