maybe you are interested in an inside view?
I have been working for and with Red Bull since more then 10 years.
I am Austrian.
I do not work with them anymore since a few year (simpIy because changed my career from sports marketing)
I have no unresolved issues with them and I am neither a fan boy nor a hater of their brand.
I even drink 2-3 of their cans (or other similar) a month.
The reason why Dimitri has not entered the KOTA is simple:
- Red Bull takes decisions in strict autocratic procedures
- There has to be 100% control of the outcome
- It is straight forward business: They carry the cost, they want to increase brand value/recognition/PR
First of all Dimitri has a few conflicts with their internal politics as they see it:
- He is the owner of a Kite brand
- He used to work with a competitor of theirs
- He is not sponsored by Red Bull (and therefore hard to control his statements etc)
Before they risk any damage to the event or image, they play it the easy way: No Dimitri, no Risk
Is there a solution to this - will we fans ever see Dimitri in KOTA?
No, most likely not. Unless the public pressure in form of a super shitstorm would be to big.
As KOTA is only a small event for Red Bull, this is basically impossible.
So what are we left with?
I guess Guerilla marketing will do the job!
Dimitri, go down there, put a GPS sensor on your board and let numbers of the same day talk!
Im sure you can beat their height and their tricks.
After you have done that (filmed, proven by 3rd party that checks gps results) , let maybe Granny D have a go (or yourself - Im not sure what suits better) and let all of us have a laugh about the Red Bull politics, which for sure does not benefit the sport at this moment!
Just one hint: Whatever you do, do it smart, charming and fun!
Sneak your way in from the side/offshore and do not get to close to others, but of course close enough for people to see you and to get good footage.
Play a bit of catch me if you can and then after a nice 15-20 min show before or after a heat call it a day and let them get on with it.
Instead of a shitstorm lets create a PR storm.
If you are higher and more radical then the others, all you need is to be fast with good footage after you are back on the beach and with the GPS results.
The community will do the rest - I guess not a single google search that day will bring up results without Granny D or you
If you could manage, it would be a well deserved publicity and what a nice one!
But: Stay who you are - a Greek with a big smile always is sympathic!