Hi guys, I am Iain the GM from Ozone.
Thanks for getting excited about the future release of the Catalyst and I can understand your thoughts. I would like to settle the confusion now even though this will all be on the website asap. There will NOT be 2 versions of the Catalyst in 2016, we are bringing the Catalyst name back to where it started which is for an entry level, all round, fun machine to get people started in the sport and to bring them up quickly to the next level. Hence then name "Catalyst".
We have felt that the current Catalyst had moved away a little from the entry level area in terms of performance and some of the entry level people were struggling with the high performance and the relaunch could have been easier for them too. So, we are bringing out the Catalyst V1, an all new design suited for Entry level and pure all round fun in the water. Easy to ride, easy to relaunch and at a great price.
If you are looking to replace the performance of your current Catalyst 2015 then please wait a couple of months before selling your kites as we will have a new model in the range to fill the place of Intermediate / advanced free ride. The performance will be similar to the current, much loved Catalyst but will have a different name more suited to the riders and some performance gain too.
We are all very excited about this new range set up and hope that you will be patient with the new release of the kite. Thanks again for trusting in Ozone and buying our kites, as riders ourselves, we know that there is a lot to choose from out there and really appreciate your custom and loyalty.
All the best, Iain
PS, On the marketing game subject, all of us at Ozone do not agree with the yearly push for new models so we came out with the Version Strategy this year for our kites. Here is what we say on the web....
http://ozonekites.com/info/about-ozone/
Version Strategy
We are happy to announce that from this year, 2015, we have moved away from naming our products on a yearly basis (i.e. CATALYST 2015) and we are now using the V for Version on all our kite models. The first new kite to come with this name culture is the EDGE V8, Version eight of our High Performance tube kite. We have done this to avoid confusion in model updates and it also gives our design time for innovation rather than constantly updating because a calendar year has passed. We will still have a colour change each year to keep everything up to date and looking fresh within the market place.
We believe this is good news for everyone involved, distributors, dealers and the all important end user.