In the interview with the kiteboarder: https://www.thekiteboarder.com/2018/06/ ... o-duotone/dlangpap wrote: ↑Fri Jun 22, 2018 7:11 pm
Very well put, except IMO the brand name and graphics matter greatly, maybe not in an accounting firm, but definitely in a kitesurfing and windsurfing company. And sure, you can neutralize a bad brand name with great products but you won't certainly be making your life easier.
To Dan I would like to ask if market research showed a completely different reaction to the one prevalent in this forum?
In any case, love my NEO, Dice and Kontakt and truly hope the transition goes OK.
Till said the following when asked about the choice of name:
“When we were looking for a name for the new brand, we chose Duotone as the internal project name. The longer we worked with it, the more we realized that this name was a really good match for the new brand. On top of that, this name was already registered worldwide by Boards & More.”
Perhaps Dan can clarify this, but it reads to me like they created this internal projec name, and without doing any market research, they just decided to stick with it, because they were used to it, and it was already registered, so they saved some money. It’s incredibly strange to me that something so important, and permanent, was chosen so flippantly.