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Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Posted: Wed Jun 20, 2018 11:33 pm
by dlangpap
iriejohn wrote:
Wed Jun 20, 2018 9:43 pm
dlangpap wrote:
Wed Jun 20, 2018 9:37 pm
So, why don't we give them a last chance and a hand to show them that there are a million better brand names than duotone. From the top of your head, put down a better brand name than duotone...
I'm not a North fanboi but how about "Rebel Kitesurfing"?
It's an easy task so anything will sound better than Duodenum. Rebel sounds cool but wouldn't it compromise their flagship kite model?

Was just checking the ION website for harnesses. Amazing how almost any of their product brand names would be better. Apex kiteboarding?

Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Posted: Thu Jun 21, 2018 7:47 am
by North_Wind
They are great kites and I am sure they will remain great kites.

As for the name, the first thing I thought of was "fake tan" product. :)

Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Posted: Thu Jun 21, 2018 8:58 am
by john a
ThickAir wrote:
Wed Jun 20, 2018 2:17 pm
So funny. I've been on North gear for 12 years now and have never heard of this guy. Now, all of a sudden, we see 25 completely staged photos of him surveying all the equipment with his duotone shirt on, acting like he designed it all. Does this guy even kite?
For the record huge respect for North. He has bin the manager for a long while. BUT one thing I can't understand... headquarter in Munich?!?!?! How is that possible? I go there very year on Ispo and you can't get much further away from kitespots... Way inland... Got the be the worst place in all of Europe to run a kite company? Closest coast is just long drive through two countries...

Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Posted: Thu Jun 21, 2018 9:20 am
by nothing2seehere
john a wrote:
Thu Jun 21, 2018 8:58 am
ThickAir wrote:
Wed Jun 20, 2018 2:17 pm
So funny. I've been on North gear for 12 years now and have never heard of this guy. Now, all of a sudden, we see 25 completely staged photos of him surveying all the equipment with his duotone shirt on, acting like he designed it all. Does this guy even kite?
For the record huge respect for North. He has bin the manager for a long while. BUT one thing I can't understand... headquarter in Munich?!?!?! How is that possible? I go there very year on Ispo and you can't get much further away from kitespots... Way inland... Got the be the worst place in all of Europe to run a kite company? Closest coast is just long drive through two countries...
The headquarters will be where the accountants work. You don't want those guys bunking off early because its windy. The design office will probably be somewhere else close to the shore (probably maui)

Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Posted: Thu Jun 21, 2018 9:40 am
by iriejohn
North_Wind wrote:
Thu Jun 21, 2018 7:47 am
They are great kites and I am sure they will remain great kites.

As for the name, the first thing I thought of was "fake tan" product. :)
First thing it reminded me of is two-tone paintwork! 8)

Image

Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Posted: Thu Jun 21, 2018 10:03 am
by PinkDuotonePride
Duotone is a photographic effect means literally two tones, here's a Photoshop ad

Image

It's so typical of arrogant German marketing departments using an English word that sounds OK to them but has an actual meaning to us English speakers totally irrelevant to its application.

Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Posted: Thu Jun 21, 2018 11:16 am
by Bain
Sounds like a Motown record label

Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Posted: Thu Jun 21, 2018 11:22 am
by Toby
The designer of the kites Ken Winner lives on Hawaii ;-)

Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Posted: Thu Jun 21, 2018 5:33 pm
by Dan-at-Duotone
So many threads. If anyone has questions about what's going on I'm going to do my best to answer them on this thread: http://kiteforum.com/viewtopic.php?t=2399812&p=1018686

Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Posted: Thu Jun 21, 2018 6:43 pm
by mr_daruman
Working in graphics and web design...this name feels incredibly out of place to use for a water sports brand.
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