What does true mean for you?

[dlangpap]

Are “truly experienced kiteboarders” representative of the market as a whole? Nope.

Do “truly experienced kiteboarders” know anything about marketing?

[alexeyga]

Are “truly experienced kiteboarders” representative of the market as a whole? Nope.

Do “truly experienced kiteboarders” know anything about marketing?

Probably not, but being brainless monkeys with hairy balls they are pretty sure that North Dice sounds tons better than Duotone Dice... Just do that wine testing thing - roll it around your mouth - a few times - you'll see!

[dlangpap]

Are “truly experienced kiteboarders” representative of the market as a whole? Nope.

Do “truly experienced kiteboarders” know anything about marketing?

Probably not, but being brainless monkeys with hairy balls they are pretty sure that North Dice sounds tons better than Duotone Dice... Just do that wine testing thing - roll it around your mouth - a few times - you'll see!

Don't think you got the sarcasm...

[iriejohn]

The problem with "True" is this ...

True: legitimate or rightful ...

... which implies that other companies are not "legitimate or rightful".

Classic negative marketing.

Negative marketing is a technique that involves painting your business competitors in a bad light. It is a ploy that is often used by companies and businesses at large to make their products look better than their competitors' in the eyes of consumers.

[foilholio]

Negative marketing is the main advantage of using a reseller network. They even can get on forums and talk the same rubbish. Rare for brands to openly engage in the same, legal consequences are too high.

[sabraxas]

Truly experienced kiteboarders dont care about brand. Especially brands that design their gear just around their gear.
Just want good quality customisable gear. I use different brand model bar, with different brand lines on different brand kites. Whatever works best for my riding style.

I agree.

If the day after tomorrow the team that designs and makes Flysurfer kites decides to change their name to "Colourchrome", if they keep going with Sonic, Speed, and Soul models, I wont have any problem to buy a 2020 "Colourchrome Soul"