Well, Robby himself is not even within the Top 1000 any more, but when he is at the beach he is attracting more attention to the crowd than a Carlos Mario and Liam Whaley the by far best kiteboarders regarding skills right now. (known to the public....)
Can forget a Hadlow or Langeree against them regarding skills. But they are not really attactive to the customers except a few wakestyle nerds.
So based on what a teamrider is aimed to do for a company - to push them further - NJ is by far number one in the scene at the moment by gaining attention any time he is doing his stuff.
Just compare the stunts NJ did and the Kevlog stories when taking off the Naish glasses.
I hope NJ recovered fully and is going on with his craziness.
If the NTG/"new NORTH" really have that money to spend they are boasting with, we will see some more athletes joining them. Same story Cabrinha and the "oldNORTHnowDuotone" did in the past.
Now they get a bit of their own medicine