Attracting kids into the sport was always a challenge since companies never bothered providing gear suitable for them.
It's only in recent years that manufacturers started to offer very small size kites, not deliberately targeting the kids market, but filling the needs of surfboard riders and mostly hydrofoil riders. Now that there is actually a plethora of options for 4m sized kites, it all becomes a possibility for 10 y.o. kids to get into it.
Lol I just buy good kites don’t pay much attention to marketing
That's a bit of a problem, because the companies making good kites sometimes get pushed out of business when they can't (or simply don't) compete on the marketing level with the big companies that make nowhere near as good kites, but push them harder.
I'll take the example of Globe Kites over the last 10 years. The Sonic/and Trix kites were in so many ways much superior to the similar models from Best (Waroo) or Slingshot (TD, Rev, Link) or Cabrinha (xbow, switchblade), and cheaper by a few hundred bucks. It kept on going like that for many years, refining some good designs, maintaining a more reasonable price, pushing for stronger kites and longer lifecycles, yet eventually, GK faded away and those good kites can't be bought anymore.
Wainman used to have a serie of good kites. They didn't feel the need to completely redesign every year, only refine when needed, and not on a set timeline to artificially make last year's models obsolete.
There are of course some other reasons for a company to go out of business, but you'll see my point. As much as you don't pay attention to marketing, it still defines heavily what gear is available to buy.