Toby wrote: ↑
Wed Mar 20, 2019 3:55 pm
They changed the name but the gear only gets small changes.
They were good before, they are good now, that’s why you see many of them.
First of all I agree with the OP. I have wondered about the same thing myself. And I guess this is also part of it, but is the gear that much better compared to Cabrinha, F-One, Core, Ozone etc.? And how many of us kiters are really capable of evaluating quality properly? I don´t think I would. I randomly ended up with Ozone (distribution) and haven´t had a reason to change since (never had an issue, but I don´t necessarily think Ozone is "better").
Very impressive what they have done from a marketing point of view. They are able to sell such high volumes, but still be considered a high-end brand. Quite rare for any brand in any business - as soon as you get "too popular" it usually becomes difficult to keep that high-end image.
I don´t know if this is true everywhere (Cabrinha seems to be strong in NA, Ozone in Australia etc.), but on the three last spots I have been to the distribution of North/Duotone has completely dominated any other brand. Obviously good distribution helps in terms of market share.