CaptainCore wrote: ↑
Sat Jun 15, 2019 6:21 pm
Is it 30% off yet?
No, they are usually full price most of the way through the season. Then from the end of the season through most of the next one, newbies and price conscious kiters can pick up 1 year old brand new gear for a reasonable price. This helps SlingShot get their brand name out there in places where there is no support from shops. It also gets a bunch of highly skilled kiters riding SlingShot gear in front of aspiring kiteboarders of every level. That is why SlingShot is pretty much the most used and available brand on the market. - Affordable if you are ok with not being on this years kite, and lots of used options.
There are other marketing strategies, like charging a premium for the same kite so that there is some appeal to those kiteboarders that think using the most expensive gear will give them some street credit with other kiters. Direct to market, like Switch, just skips the sale at the end of the year. Cabrinha did a dump of kites back in 2011-2012 and lots of kiters moved from North or Naish to them. But lots moved away again as soon as the availability of closeouts was restricted after 2013. So it is a chess game where changing strategies is more risky than sticking with a strategy that is already risky.
Again, SlingShot has a good strategy, along with good kites and customer service. Think about it - you can look like you are rich enough to afford Core by just getting this years model of SlingShot and changing out each year. Or you could buy SlingShot on closeout and still have new kites for an affordable price. Or you could buy used and have more choice of model, year, and condition, than from any other brand on the used market. No other brand, that I am aware of, has that many segments of the market covered.
Given the above, think about this - when you see some kiter on a Slingshot kite, they could be from any market segment. Rich, poor, A-- hole, friendly, stupid, conscientious,..... typically the SlingShot kite brand does not define that kiter to any measurable degree. But SlingShot mostly attracts dedicated kiters who don't give much credence to showing off how much they spent. And most would rather just kite and get better without relying on how much of a loan they had to take out for their gear, to speak to their status as a kiteboarder. SlingShot gear owners tend do define themselves with their skill and progress in the sport.
The bottom line is that any kite company could lose market share if they changed strategy given that many loyal customers rely on that strategy.