Hi guys, thanks for all the questions and interest... I'll do my best to address them all.
We chose the name The Aluula Project
to show that this is an ongoing, evolving effort to radically reduce kite weight.
For years we've worked hard to carefully refine and reduce the overall weight of our kites without sacrificing quality. Our 2020 kite line up built with conventional materials (coming August 12th) has a weight reduction per kite of between 6% to 12% when compared to the same size / model 2 years ago
. The introduction of Aluula materials is just the latest, though most extraordinary, step in this process.
Eventually, all of our kites will include a version built from these exciting new materials but for now, this is a carefully planned roll out with multiple stages ahead.
Starting in the fall, demo centers and key dealers will receive kites for consumer demos. These kites are a taste of what's to come, a proof of concept and it's important everyone try one to see just how remarkable the difference in kite feel and performance is with these new materials.
Then, starting in the late fall / early winter we will begin to make available consumer purchases of the Flite (lightwind) and Roam (freeride foil board / surf) kites as these 2 kite models have the most immediately obvious application of the new materials. As posters above note, it's all but certain that these new materials will open whole new channels of exploration in kite design and experimentation. Certainly, kites designed for Big Air will benefit enormously from these materials.
For now, consumers are encouraged to sign up
for our kiteboarding newsletter to stay informed and to register
their products for an additional 6 month warranty. Consumer introduction of these kites will be done in stages with those who have registered or register a kite purchased after January 1, 2018 receiving initial priority.
A reminder too that as part of our Trust Program
, consumers can trade in their used kites (from any brand) for credit towards new gear purchases. Call or email your local Ocean Rodeo dealer today to ask about great deals on 2019 kites or the availability of our soon to be launched 2020 kites. Purchase any one of these kites today, demo a BLACK kite in the fall and trade in your purchase for credit in the winter towards the new BLACK kites built with Aluula composite materials!
A quick thank-you too to the community for the support you've shown our brand for the last 18 years.
John Z ~ OR