Carved is a custom brand that lives from its reputation and word of mouth marketing. Core, owned by the same company (Hiss-tec) however invests tons of money in marketing. Just like other "huge brands" like Duotone etc.
What? That is just not true. It's very expensive given the fact that a lot of brands use a freaking army of "influencers" (shopriders and teamriders) who are basically paid by discounts on kites and need management as well. And what about all the marketing videos for new products etc, sending teamriders, filmmakers etc. to spots all over the world? What about advertising on websites and dynamic ads? I work in Marketing (not kite related) and I can assure you that real internet marketing is expensive af unless you think that this term means posting a status update on facebook once a month.
Who said that Aluula will make anyone a better kiter? Well ok, maybe Langeree can megaloop a 12m now, who knows. However, in lightwinds, but also in high winds kites could become more stable and agile. And no, that does not mean at all that anyone will ride better. But it means that kiteboarding could become more accessible and yes, that means more and more people mowing the lawn.
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