I don't think dirk8037 is bashing COREporations. Dirk is bashing the posers (consumers) that represent the demand for products that are supposedly "environmentally friendly", which is being supplied by those COREporations. There is a lot of money to be made by supplying the consumers need to feel better about their environmental impact.
Greenwashing is intentional.
Great lead in! Thanks.StellaBlu wrote: ↑Wed Nov 04, 2020 11:22 pm.... Either consumer habits change to prioritize environmental, social and other factors over cost (unlikely), or we need additional government regulation.
Let's get back on topic. What should Duotone or other kite manufactures do to actually reduce their footprint? Would you pay more for a more sustainable product? At least I think thats the point of this conversation....
This is a very good point, as with all products what ever they are it is the responsibility of the end user to maximise the potential of that product, marketing has convinced us that we need the latest and greatest, social media and influencers are a hugely powerful tool that is very effective, most kitesurfing vids have some aspect of marketing built in, even when it's unintentional, we all aspire to be better, cooler whatever and the easiest way to achieve this is to believe the marketing...BayAreaKite wrote: ↑Thu Nov 05, 2020 12:23 amThe first thing these brands should do is stop releasing a new product every year, which is only slightly modified from the previous year. There is so much waste generated in developing new products, and releasing a new one simply causes the older version to lose value. I don't understand why these kite companies race each other every year to come out with new gear, which is simply a new color or slightly different profile. You cannot innovate on material and process in one years time. This is why car companies take 6-8 years before releasing new models, and aerospace is more like 10-12. Even Apple takes 2 years to really change the iPhone, with the 1-year updates simply being small bumps in performance. If kite, ski, bicycle brands shifted to longer product lifecycles, consumers would benefit with real technology advancements and reduced waste.
Not to promote my efforts to improve the sustainability in kiting, but I launched http://www.projectcedrus.com around recycled aerospace composites and made every effort in the design and manufacturing process to eliminate waste. It is made locally, it was sized and designed digitally (no wasted testing and broken masts), and the mast itself uses 15 plies of carbon instead of 80+ like the solid carbon masts, a total waste. The software used to design the mast is $15,000/year, so most kite companies will not do this. But I am fortunate to use the software on other projects. Sadly these kite brands invest in sales and marketing, NOT in real technology.
We as consumers also have a responsibility to not buy garbage! If it's not a lot better than what you currently have, don't buy it. companies will keep making garbage if we consumers continue buy it. Use what you have, take care of it, and prevent excess consumption.
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