Lewis Crathern | Episode # 209
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Lewis Crathern is a professional kitesurfer and team rider for Duotone Kiteboarding.
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Lewis Crathern | Episode # 209
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longwhitecloud
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Re: Lewis Crathern | Episode # 209
Good interview.
There are big shifts happening no doubt, one is that as said kites are soooo much easier to loop without your insides getting churned inside out due to sideways twang. The second is that the whole "pro" thing is changing due to social media power. No longer is being a good rider or even the best rider a way to become a top paid pro rider, the kiteboarders themselves are replacing the marketing departments with their high targeted reach numbers on insta/ YT and social media marketing skills. You can post doing something mundane (to me), but it might gravitate with a bigger audience and have a bigger reach and therefore earning potential for a sponsor. Time are changing.
There are big shifts happening no doubt, one is that as said kites are soooo much easier to loop without your insides getting churned inside out due to sideways twang. The second is that the whole "pro" thing is changing due to social media power. No longer is being a good rider or even the best rider a way to become a top paid pro rider, the kiteboarders themselves are replacing the marketing departments with their high targeted reach numbers on insta/ YT and social media marketing skills. You can post doing something mundane (to me), but it might gravitate with a bigger audience and have a bigger reach and therefore earning potential for a sponsor. Time are changing.
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