Of course, but it is the other way around.
What we prefer to ride, most of us, is what they make and sell.
So we as buyers are in control here, and seen as a group, the products are driven by us
It's not brands trying to push something out.
Yes, sometimes they offer something new - and we can like or dislike it, and that is what determines whether it will die again, or not.
Take the mutants and the freeraceboards - they are pretty much extinct now, as (almost) nobody wants to ride these.
It is not because they did not offer these - they did, for years, but after some time noone bought these as people backed off again and went TT combined with surfboards instead of mutants (the best of two worlds instead of something equally bad at both), and low cost freeride foilboards instead of freeraceboards.
Yes, there are a few riders that prefer something pretty much extinct, either because we like it, or because we have conditions where it is the best solution, true - but it does not affect the fact that it is us as riders in total who dictates what will be produced.
You get it to sound like it is bad, they try to sell goods?
It is not, they will sell what we want to buy, it is a good thing, and prices goes down a bit when numbers and brands goes up (but not much though, agreed)