Porsche sponsor of the KOTA (and Duotone collaboration)

[Baptiste_FR]

Porsche will be a sponsor for the next KOTA. They also announced a collaboration with Duotone starting with new features in the Academy App (fitness exercise). Other projects are in the pipes.
They also have 2 officials riders : Rita Arnaus and Liam Whaley. I wonder if they'll have to switch brand ?

They press release:
https://newsroom.porsche.com/en/2021/sp ... 26162.html


CATCHING THE WIND ON... KITESURFING.

You know the feeling when a #project comes to life? These days when you can finally speak about something that has been in the works for a while? Well, today is one of these days: I am happy to announce that from November on we will expand our sports #sponsorship portfolio through kitesurfing. Kitesurfing is all about athleticism, precision and pushing boundaries – a perfect fit for Porsche. Together with our partners we want to contribute to the #development of the sport and make the #excitement even more tangible. Our approach will have different facets:
- Sponsorship of the renowned Red Bull "King of the Air" competition in Cape Town. Every year, kiters from all over the globe meet there to crown the best of them
- #Partnership with the leading kitesurf brand Duotone. Fans will soon be able to experience the first result of the #collaboration on the Duotone Academy App, e.g. with specific fitness exercises led by Porsche motorsport athletes. And more is still to come
- Finally, we will be working with pro athletes Rita Arnaus and Liam Whaley

We believe that kitesurfing will connect us to attractive partners and help us to find new friends for the #brand. See you in Cape Town!

[Toby]

This is great !

Happy for all

[tilmann]

an old Corvette is better as you get more kitestuff in

[richieski]

they gave Liam a car! not a bad gig

[Toby]

they gave Liam a car! not a bad gig

that's awesome! happy for him

[tilmann]

a bit disappointing though, as it was NO 911. Not even a Cayman

[Matty V]

When the press release reads as badly as that and says kite surfers are “pulled around by a stunt kite “

You know that Porsche are really committed and give a shit. Ffs

[richieski]

When the press release reads as badly as that and says kite surfers are “pulled around by a stunt kite “

You know that Porsche are really committed and give a shit. Ffs

hopefully it's just poor translation

[Matty V]

For a global brand and for the riders it’s embarrassing the lack of care.

Given they got “the translation” for the rider quotes perfect it’s more likely the marketing dept fucked up

[Matty V]

“ The spectacular water sport is all about high speeds and dramatic feats: while standing on a surfboard, kiters allow themselves be carried across the surface of the water by a stunt kite while using the wind and waves to perform breathtaking jumps.”

It makes no sense at all unless you were describing late 90s kitesurfing