If they are screwing into plastic inserts, looks like you're not getting enough grip. Once there's tension on the hook, the screw will rock back and forth a little, then not enough to grab and it'll pull out. So agree with above, you need them a little longer (not a lot, don't screw through the bottom) and a little fatter.
But if the play causes them to pull out too, then you may need to try and repair the hole ... for example, could pour in some epoxy and re-drill them (smaller hole, so the screw has more meat to grab). Or some variation on the old woed working tip: if a wood screw is loose, you shove in as many toothpick that will fit in the hole, snap them off, and then when you put in the screw it fills the voids and is tight again (for a while at least).
PS Looking again, just realized your screws/bolts are probably going into metal inserts in the board? In which case ignore above -- I was talking about the inserts where you just screw in a wood/metal screw directly into the reinforced plastic. And yes, answer is that the screws are too short. But also, the thread looks pretty wide, are these the proper bolts? Could also be you are using too coarse a thread ... if it was me, I'd go to the local hardware store's bulk screws/bolts section with my board, and start screwing in various ones til you find the right fit. The clerks love that.