Mark.....great thread. Wish I saw this earlier.
I don't spend much time on the forum these days, but I might have to. There's some great stuff on here.
Full disclosure. I'm a Lift Affiliate and I was one, if not the first, in the upper Midwest to become an Affiliate for Lift E-foils. I cannot verify, but I started before most.
It's been super fun working with these guys. 2020 was WAY better than I ever expected. Sold a lot more e-foils than I ever expected and it's still happening.
I can help answer some questions.
The Lift E-foil deal at $9,995 was for affiliate customers only until now. It was an email campaign and for those who were on the fence and considering getting a new Lift E-foil at $9,995 instead of $12,000. That's a great deal. Battery included.
If any one is considering, this is my discount code. KR2020_118 - Discount Code
Contact me please if I can help in any way. I know these e-foils really well especially how to ride them, etc.
Here are some things that might help.
Lift is made in PR (Puerto Rico) and batteries in CA. That might matter to some, might not. Lift has a Long history with carbon.
They know HOW to make really good carbon product and it shows. If you are working with Carbon, you can't just make it without knowing how to work with it to give the performance you want. Nick and the crew at Lift live and breathe being on the water and their wings are also bad ass wings.
Here are some things to consider in general.
1) If you have never foiled before in any way shape of form, learning on the Lift E-foil is the easiest of all foiling disciplines by a LONG shot. Behind a boat, under a kite, etc., etc., are ALL a lot harder to learn to foil. I've taught a Lot of e-foil lessons and most riders are foiling relatively well on their first battery. Once riders learn how to stand and ride with good throttle control, the foiling part is actually quite easy. Getting to that point is what takes some time for some, but the foiling part is easier than other forms of foiling. You just don't get that classic dolphining and porpoising problem with other foils.
Why? You're already going along at a steady pace and all you need to do is shift your weight a little or relax your front foot and you are foiling. Pretty cool.
2) Get bored? I hear this a lot, but not after our lessons. I have a jet ski that just sit's in my driveway and only comes out when I'm doing kite lessons. If I have spare time, I'm foiling. I'd challenge others to learn how to do sharp circles both heel side and toe side and then increase speed and turn sharper and sharper going in circles. Its super fun and you'll get a good workout with your legs and core which are constantly moving like a shock absorber trying to keep the foil moving along. Your front leg is reacting super fast to small movements and some big movements if things go wrong.
3) It's really cool just riding all over lakes and rivers and taking in the sites.
4) Lift basically created a new category and deserves a premium and it's well worth it. Fliteboard is the other really good brand.
I'm not a fliteboarod dealer, but they make a really good product.
5) Takuma and others coming in under $10k is interesting.
6) Supernova? Just wish they would actually have a product instead of 2 million teaser FB posts. Looks like an interesting product.
7) Waydoo? Sub $5k? I just can't see how a sub $5k e-foil can make it unless it's the Best model of flooding the market and then raising prices. If they can make it work by still offering top level quality and service, more power to them.
I've sold quite a few Lift E-foils and have used 4 of them the last 2 years in my school for rentals and lessons and there's just hardly any problems.
Alright....I'm done. Hope my enthusiasm comes across more than anything and it's for good reason. Love e-foiling.
I just sold both of my school/demo boards and already having withdrawals even though our waters are COLD now.
I hope this helps and great discussion of a really cool new market for foiling.