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Officially announced: North becomes Duotone

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dice
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Re: Officially announced: North becomes Duotone

Postby dice » Thu Jul 05, 2018 7:12 am

Kamikuza wrote:
Wed Jul 04, 2018 2:39 pm
dice wrote:
Wed Jul 04, 2018 5:08 am
a better name for a brand than Peter Lynn etc (the name alone is the reason I never looked at those kites)
OMG really? Jesus just look at "P"...
https://en.wikipedia.org/wiki/List_of_c ... ter_people
Really ... what? What's your point?
Where did I say that Peter Lynn is the only company that uses its own name for the brand?

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Re: Officially announced: North becomes Duotone

Postby Kamikuza » Thu Jul 05, 2018 9:19 am

dice wrote:
Thu Jul 05, 2018 7:12 am
Kamikuza wrote:
Wed Jul 04, 2018 2:39 pm
dice wrote:
Wed Jul 04, 2018 5:08 am
a better name for a brand than Peter Lynn etc (the name alone is the reason I never looked at those kites)
OMG really? Jesus just look at "P"...
https://en.wikipedia.org/wiki/List_of_c ... ter_people
Really ... what? What's your point?
Where did I say that Peter Lynn is the only company that uses its own name for the brand?
You didn't.

But you used the "etc" to indicate that brands named after people weren't good names, didn't you?

Given how many companies are named after people, then if that's your criteria for rejecting a brand ... you might have a hard time.

Just an observation :thumb:

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Re: Officially announced: North becomes Duotone

Postby wrogu » Thu Jul 05, 2018 9:27 am

Kamikuza wrote:
Thu Jul 05, 2018 9:19 am
dice wrote:
Thu Jul 05, 2018 7:12 am
Kamikuza wrote:
Wed Jul 04, 2018 2:39 pm

OMG really? Jesus just look at "P"...
https://en.wikipedia.org/wiki/List_of_c ... ter_people
Really ... what? What's your point?
Where did I say that Peter Lynn is the only company that uses its own name for the brand?
You didn't.

But you used the "etc" to indicate that brands named after people weren't good names, didn't you?

Given how many companies are named after people, then if that's your criteria for rejecting a brand ... you might have a hard time.

Just an observation :thumb:
FORD, FERRARI, MERCEDES BENZ, all of the super duper expensive clothing and cosmetics - they all come to my mind.

But north imho was a good name, much better than duotone. I also agree they should have gone for ION.

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Re: Officially announced: North becomes Duotone

Postby kiterocky » Thu Jul 05, 2018 10:01 am

Now i prefer Eleveight instead of Best name....
And im close to prefere Duotone instead of North...Just few more pics and video and its done..humans forget very Easy..

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Re: Officially announced: North becomes Duotone

Postby nixmatters » Thu Jul 05, 2018 11:25 am

iriejohn wrote:
Thu Jun 14, 2018 8:31 pm
tautologies wrote:
Thu Jun 14, 2018 6:57 pm
Toby wrote:
Thu Jun 14, 2018 4:14 am
Yes. Remember, I work directly with the marketing department...

And it can happen that they North Sails comes with its own kites. Or maybe license to another brand.
But they need to go a long way to get where Duotone is.
Yeah but you are dealing with the Duotone marketing dept. and not North-mother-company.
There are a ton of people in the industry who could potentially just pick up the slack and start manufacturing kites under the North brand. I obviously do not know this will happen, but there is a potential...especially given North is already willing to license their name away.
If North Group decide to go into the kite business and use the North Sails logo then (imo) the sh1t will really hit the B&M fan.

Image

Perhaps with "N/K" and "North Kites" instead of "N/S" and "North Sails" in the logo ...
Second that (to keep the NS logo design and replace North Sails with North Kites), but not N/S with N/K! N/S in their logo stands for North and South directions of the compass... ;)

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Re: Officially announced: North becomes Duotone

Postby eenzwemvijver » Wed Jul 11, 2018 5:42 pm

ok duotone is not the best name , but i would have take the opportunity to make a " beautiful design " instead of an easy one .
The black picture is really unbelievable , it looks like someone did something wrong in the printing .

But i will still like the new rebel ( 4 lines ) like i like it now .
If range Rover made a ugly " Evoque " the brand was finished for sure and now they are selling like never before .
Because of the specs ???? No .... design my friends , we all choose for the most beautiful if we choose between candidates with the same caracterestics .

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Re: Officially announced: North becomes Duotone

Postby rtz » Fri Jul 13, 2018 10:50 am

Rover thought the convertible Nissan Murano looked so good they wanted to make something that looked just as good too!

Image

Image




Everything they make looks like a Ford Explorer now!

https://www.landroverusa.com/index.html

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Re: Officially announced: North becomes Duotone

Postby yearningf » Fri Jul 20, 2018 11:27 am

is this true. its all over facebook
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Re: Officially announced: North becomes Duotone

Postby SaltWaterDog » Fri Jul 20, 2018 11:53 am

yearningf wrote:
Fri Jul 20, 2018 11:27 am
is this true. its all over facebook
Yup. And when you think about it, why wouldn't they with a brand name that's had more market share than any other company in the industry. Duotone could be fucked though. Even with the kite names under their umbrella. Impossible to predict consumer behaviour with something like brand loyalty and no doubt North will milk the "true north" thing from now until the end of time.

http://kiteforum.com/viewtopic.php?f=1& ... 1&start=10

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Re: Officially announced: North becomes Duotone

Postby iriejohn » Fri Jul 20, 2018 12:51 pm

SaltWaterDog wrote:
Fri Jul 20, 2018 11:53 am
yearningf wrote:
Fri Jul 20, 2018 11:27 am
is this true. its all over facebook
Yup. And when you think about it, why wouldn't they with a brand name that's had more market share than any other company in the industry. Duotone could be fucked though. Even with the kite names under their umbrella. Impossible to predict consumer behaviour with something like brand loyalty and no doubt North will milk the "true north" thing from now until the end of time.

http://kiteforum.com/viewtopic.php?f=1& ... 1&start=10
Fits with this post:
PinkNorthPride wrote:
Thu Jul 19, 2018 1:44 pm
Well how the world turns.. Just as I thought I'd have to be that awful two tone name a little bird tells me there has been some massive recruitment of ex Neil Pryde, ex Cabrinha product guys as they seem to be going through some corporate cleansing at the hands of the bean counters, by no other than yes you've guessed it North Sails.

So will we be seeing North products that look like Pryde (Windsurfing) and or Cabrinha (Kites)? Then what's going to happen to Cabrinha? Word is they've been cut loose by the Pryde organisation and the main man has been spotted at demo's explaining everything going to be ok, it's just like the duotone thing with them as well. Either way, it aint over yet and there's going to be a pissing contest and the Duotone lot will have their work cut out.

Well the mags and advertising mediums will be doing well from it at least.


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