Switch products and heir marketing/price-politics on the webite from my point of view:
They are one of the very few brands with exact information about the build quality of their stuff. In my opinion this is essential information for a customer who really wants to know how the product performs or may perform.
Most costumers are blinded by the cool-factor, design and amount of paid adds/videos/magazine-appearancies... only and have no affinity in technical characteristics of their desired product.
But the more money a kite producing company spents on advertising and teamriders the more pays the customer for the product and gets less product-quality.
Marketing has to paid by the end-customer ALWAYS!
if i buy a kite i check the bridle system, the photos of the build quality, analyse everything (videos, reviews, photos, watch kiters at the spot how my desired product performs withe them in real life on the water, test it myself as often as possible in different conditions etc.)
Everyone makes different decisions based on different characteristics.
((for example: if you choose your girlfriend only by how sexy-goodlooking she is you may end up exploited/sad/frustrated due to the actions of a bad unfaithful bitchy person with poor manners. Dont do the same mistake with choosing kites
Ok, their promotional actions: „special discount sale“ and who-from-where-bought-what make the premium product look like a discount product.
But i prefer the discount sale, as i want to get a good price for a premium product, than to crawl in many different asses in the kitecommunity to get a good price knowing this poor reseller, who maybe lives from selling kites, earns less due to my greediness.
- straight information, cheap deals, best build-quality available
perfect flying characteristics
And their new C5X Bar is amazing