SolarSet wrote: ↑
Tue Oct 16, 2018 10:01 am
It's very annoying when for example Cabrinha sales their kites in middle of season with 40% off, as mentioned before you buy kite 20% off you can easily negotiate here in Poland at the beginning of season and then 3 months later same kite is 40%, you lose 20% just because you had kite few months earlier. Fortunately kites don't change much these days so you better off just buying previous year model instead unless you love new colors of kites.
I much rather if they lower their price in the first place and don't sale it later with huge discount but the way marketing work people wouldn't buy something cheaper as they would think cheaper=lower quality, that's the reason for hype with expensive kite brands.
It must suck to only get paid from your job once a year! - Just kidding.
So the explanation of this one is exceedingly simple, but I will stretch it out to over 500 words in an effort to weed out those with short attention spans.
COREporations want to sell their product for the most money possible. But there is an upper limit set by.......not the biggest cheap skate.....not the cheapo's in the middle.....and certainly not the billionaire (not plural for a reason) at the top. The upper limit is set by a combination of what your average kiter can pay for the kite, and which kiters will (or will not) target your brand for purchase. Given cost of production is pretty much the same within specific marketing strategies, pricing is typically similar. The "holy grail" of all COREporations is to have an advertising/social media department that can create a demand via "hype". This means that by changing perception, a COREporation can keep or give its investors a larger profit on the initial/continued investment. This can all be done without a superior product, and often times an inferior product, while still setting a higher price for said product. And higher rate of return can attract more investment, or just plain let the owners buy a Bently instead of a Fiat.
Within each annual sales cycle, the most willing and capable of paying a high price, are the ones who will buy at the initial MSRP price. MSRP actually is an acronym for Manufactures Suggfested Retail Price, but I call it Maximum Supposed Retarded Purchaseprice (I apologize for offending any of the differently abled out there). And actually, I purchased my first kites at that level. Then I learned that I did not receive any customer support from either the most expensive brands, nor the cheaper brands. So then I started to hang back, be patient, and wait for sales or used gear to come up for a much lower price.
But again, those COREporations still want to get the most money out of each customer. So they set a high price at the beginning to snare those who:
1. Like the status of being the first to have a new year/model on the beach and are willing to pay extra for that privilege.
2. Like to flaunt that they have enough money to pay the most for a kite.
3. Still believe that the "new year/model" is better than last year (if that was true we would have kites that turned so fast they would magically disappear, then reappear on the other side of the window)
There is a premium for the above attitude - you are going to pay for it!
However, sensible kiters are typically more patient and wait to purchase a new kite for lots of reasons.
1. There is no reason to dump full retail on something that expensive with that much markup.
2. Their current kites still work fine and they are not looking for "status" that a new or extremely expensive kite gives you - they are just good kiters.
3. They want to wait till the new kites are "proven" to work well, not have any control/feel issues, and not have any defects.
In a free market, we are all able to choose where we want to be. Heck, maybe someday kite companies will come up with internal financing for more expensive kites. Think of it, "This kite is so awesome and expensive, I had to get a loan to buy it!". How cool would you be if you could say that on the beach.......and the chicks.....the chicks! You could get them without even knowing how to kite, just like cars! (sarcasm - for ESL)