One of our biggest challenges each year is creating our official product clip videos. Why? Because travelling to some of the most incredible places with our world class riders and progressive product line makes for a jam packed library of mind blowing shots.
Choosing the standout shots that make the final cut, the ones that you see when we launch a new DUOTONE product, is tough and the cutting table meticulous. This year, longstanding team rider and now fully integrated team manager Craig Cunningham, thought it was time to dust off the hard drives and share more of the magic moments, new moves, and authentic experiences.
“We always put a lot of love and extra effort into the VEGAS shoot. This year in Puerto Rico we were super lucky with conditions and were basically able to cruise to spots all over the island. Which meant it truly turned into a no-days-off type of trip. Long days, short nights and early mornings, but when you’re passionate about what you’re doing it really doesn’t matter. Time flew and in the end we cooked up something we were truly proud of; it was called ‘La Buena Vida.’
One thing that was apparent after the video dropped was the stacks and stacks of leftover footage and photos. We had a lot of insane sessions, too many to jam into a 5 minute episode. So we thought we’d go through the hard drives and curate rider specific edits with all the tricks that never made it into La Buena Vida. Who doesn’t love leftovers?
We hope you enjoy the 5 part series titled En La Playa. We’ll be releasing an edit by Vincent Bergeron every Monday and Friday starting with Noe Font, so stay tuned!” - Craig Cunningham.