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Naish acquired by Kubus Sports

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Naish acquired by Kubus Sports

Postby Toby » Tue Jan 10, 2023 11:39 am

Naish News:

Naish acquired by Kubus Sports


naish.png

Naish, the legendary Maui based company of 24 time windsurfing world champion and pioneer of Stand Up Paddling, Kiteboarding, and Wingsurfing Robby Naish, has been acquired by Kubus Sports, a Netherlands based internationally leading sports equipment brands platform. With the acquisition of Naish, a leading brand in water sports equipment, Kubus Sports strengthens its global market position within the fun & water sports industry.

Kubus Sports has acquired Nalu Kai Incorporated, (the Maui based operating company of the Naish brand) as well as its subsidiary Pacific Board Sports, (Naish’ US distribution company.)

Naish and Kubus Sports have a long and respectful history of more than 20 years, whereby Kubus Sports has acted as a value-added distribution partner for Naish’ water sports equipment products in Europe. The sale of Naish to Kubus Sports takes the cooperation to a new level and will boost further growth and investment in the well-known and pioneering water sports equipment brand. Naish and Kubus Sports will integrate their organizations with the aim to further strengthen the product development, product portfolio, sales and operations.

Robby Naish will continue to drive product innovation and will stay on as brand ambassador. Naish’ Hawaiian headquarter will remain the core of the R&D program and heritage of the brand for future marketing. Naish’ sales organization on the US mainland will be further strengthened.

Kubus Sports aims to build a home of premium sports equipment brands: from fun & water sports to winter sports and field hockey. In addition to the legendary Naish brand, the portfolio of +10 premium iconic brands includes amongst others Prolimit and STX, both leading fun & water sports equipment brands distributed in 60+ countries globally. With the acquisition of Naish, Kubus Sports has taken another step in building an internationally leading sports equipment brands platform, following the acquisition of Brabo Hockey and Princess Hockey and introduction of new brands such as Ohana and Brabo Padel. By becoming part of Kubus Sports, Naish can accelerate the broadening of its product portfolio, while further strengthening its global distribution power and presence in all global markets.

Robby Naish comments: “My parents started Naish Hawaii in our Kailua garage in 1979, making and selling custom windsurfing boards that were ridden and cherished all over the world. I expanded the reach of the Naish brand in the mid ‘90’s with the launch of Naish Sails Hawaii windsurfing sails. A quarter century later the Naish brand has grown into a complete board riding company with a full range of products for windsurfing, kitesurfing, Stand Up Paddling, foil surfing, and wing foiling.

The driving force behind the Naish business has always been a love for these sports and an undying passion for riding the wind and waves. I’m proud of what we’ve accomplished. But I’ve also come to realize that I have taken the business as far as my passion, knowledge and knowhow will allow. For the Naish brand to meet its full potential requires new direction, new structure, and new energy. This partnership with Kubus Sports will provide that, as well as the resources and infrastructure needed to meet the challenges of a rapidly changing business landscape. I am excited to see Kubus Sports push the Naish brand to the next level. I’m also excited to slow my life down a bit. This acquisition frees me up from the day-to-day operations and stresses and will allow me to re-focus on why I started doing this in the first place: getting out on the water… riding, for the pure fun and enjoyment of it. I look forward to sailing into the future with Kubus Sports and the Naish brand, and continuing to share my passion for water, wind, and waves with people around the globe.”

Alex Cretier, CEO at Kubus Sports, complements: “We at Kubus Sports are extremely excited about this opportunity for both companies. We will further strengthen the distribution and portfolio of the Naish brand. The acquisition at the same time puts us in a position to grow our presence in all main markets around the world. The Naish brand is unique, based on Hawaii and is bearing the name of the living legend in all water disciplines. When you want to identify yourself with one of our water sports, there is one brand that exudes love for the sport and that is Naish. Together with Robby, we continue to work on building our brand.”

“We would like to thank Robby Naish for his confidence in Kubus Sports and we are looking forward to our future endeavors.”

About Naish

Naish was founded in 1979 as one of the first water sports equipment brands by former wind and kite- surf world champion Robby Naish and is headquartered in Maui, Hawaii, the United States. Naish is a well-known and high-end water sport company with a worldwide reputation for quality, innovative product design and attractive branding. Naish’ product portfolio consists of, amongst others, windsurfing boards, sails and rigs, kitesurfing kites and boards, stand up paddle boards and paddles, surfboards, hydrofoils, foiling wings and a full range of related accessories.

www.naish.com

About Kubus Sports

Kubus Sports, founded in 1970 and headquartered in the Netherlands, is an owner and value-added distribution platform for premium quality sports equipment brands, covering various niche sports markets, including STX, Prolimit, Storm, Ohana, Brabo Hockey, Brabo Padel, STX Snow, Atom and Princess Hockey. The company’s all-season product and brand portfolio is focused on fun & water sports (SUP, kiteboarding, windsurfing, wing surfing, foiling, sailing and wakeboarding), field hockey & padel and winter sports markets. Within its niches, Kubus Sports is highly successful in building brands into market leading brands with in-house R&D, design, sales and marketing capabilities, while outsourcing production to carefully selected best-in class suppliers in Asia. On the back of its 50+ year of experience, professionality and strong distribution power, several renowned third-party brands such as Elan, Nitro and Giro have chosen to team up with Kubus Sports as exclusive value-added distributor, providing logistics, distribution and marketing services, as well as brand building support. The company has a strong and loyal network of 1,500+ resellers mainly consisting of online and offline general and specialized retail (sport) platforms primarily in Europe, but also globally.

www.kubus-sports.nl
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Re: Naish acquired by Kubus Sports

Postby sarc » Tue Jan 10, 2023 12:16 pm

Probably not the best time to sell, but anyways well done you Mr. Naish sir.
I never bought one of your products (except a Targa harness, and it sucked, but it was on sale), but you made my life a little better and inspired me, so congratulations and thanks!

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Re: Naish acquired by Kubus Sports

Postby Windigo1 » Tue Jan 10, 2023 1:27 pm

Happy to see that Robby stays in the company maybe they won't screw things up like what happened to Best and Cabrinha when they were sold. You are right sarc good time to sell for Robbie with the spiking interest rates and inflation people are cutting back on toys the next year will be tough for kite companies.
Last edited by Windigo1 on Tue Jan 10, 2023 6:57 pm, edited 1 time in total.

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Re: Naish acquired by Kubus Sports

Postby Matty V » Tue Jan 10, 2023 1:39 pm

🤮

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Re: Naish acquired by Kubus Sports

Postby Havre » Tue Jan 10, 2023 2:45 pm

What I respect most about Naish (in terms of kitesurfing) is how exceptionally ugly I think the kites are. All subjective of course.

I agree that at 59 and the most likely struggling market the next couple of years it seems like a good decision by him.
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Re: Naish acquired by Kubus Sports

Postby 10minmayl » Tue Jan 10, 2023 5:02 pm

Havre wrote: What I respect most about Naish (in terms of kitesurfing) is how exceptionally ugly I think the kites are. All subjective of course.
Agreed, always found it bizarre. I hadn't really looked at Naish in 15 years and then recently poked around still the same primary colours and ugly skulls, tribal looking.

I will say that back in the day, there was something special about the 06 Torch, those squares showed you were not :!:'ing around

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Re: Naish acquired by Kubus Sports

Postby sarc » Tue Jan 10, 2023 5:11 pm

And I just remembered that besides the lousy Targa harness, my very first kite was a Naish AR4? AR 3.5? 9m, yellow if I remember! 2 lines converted to 4 lines with ziplock ties! Pumping with the little toy pump!! But no 4-line bar, no center hole in the bar, I jury rigged it 10 different ways it kinda sorta worked eventually.
Every session was bipolar between gut wrenching terror and smiling from ear to ear.
Gosh darn I forgot. MAN THOSE WERE THE DAYS!!!!

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Re: Naish acquired by Kubus Sports

Postby Toby » Tue Jan 10, 2023 5:56 pm

AR 3.5, 9m my first kite too. Learned first on 7m.

There was no AR4, only AR5, that was the first 4 line kite released after the AR 3.5
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Re: Naish acquired by Kubus Sports

Postby Toby » Tue Jan 10, 2023 5:59 pm

Happy for Robby, now he can focus on riding only like in the beginning.
Perfect career, huge respect to Robby.

And a good step to sell to secure the growth of the brand.

Looking forward to what is coming.
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Re: Naish acquired by Kubus Sports

Postby MKM » Tue Jan 10, 2023 6:00 pm

Robby remains a rockstar and hopefully he was fairly rewarded for his efforts. Congrats to him!
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